We spoke with the lovely Cath from Sadler Jones for our new regular blog feature 'Meet The Maker' find out more below...
Could you tell us a little about who you are, what you do and where you live?
I’m Cath and I’m the founder of Sadler Jones, a luxury stationery company. We create contemporary greeting cards, stationery, gift wrap, prints and much more! I live in a little seaside town called Penarth and the company is based in Cardiff, Wales.
Describe yourself in 5 words..
Okay I lie… Last Minute Organised!
If you could collaborate with anyone who would that be and why?
Oooh that’s a hard one. I have a thing for trainers and thought it was ammmmaazing when Anna Rifle Bond collaborated with Kedz. So maybe a shoe brand, I’d love to put pattern on a pair of Nikes!
Where do you get most of your inspiration from?
Anywhere and everywhere! I’m really love home décor and interior design so I find lots of my inspiration in fabric, wallpapers, furniture etc. I’m constantly taking photos of tiles in bars and restaurants and I have been known to sneakily steal a menu or two when the design is on point. I find it hard to switch off from work – so I really am collecting inspiration all the time wherever I am!
What would you say is your favourite tool to use for producing your work, why, how did you find it, and does it have a story?
I hand draw all my lettering and have a collection of tools to do so… most of my typography is created using a good round tipped paint brush with Windsor & Newton Black Indian Ink. I try to use all sorts of different papers with ink as it reacts differently to every surface and sometimes you’ll find the perfect effect. I also use Tombow brush pens and have always had a love affair with Sharpies!
How do you achieve a balance between intuition and practicality in your work?
It’s so important to have the right balance while working in this industry, I’ve been lucky enough to work for some great companies in the past so feel like I’ve had this drilled into me. Obviously, you need to be creative to run a business like this but it’s also very important to remain practical, commercial and on top of time management!
Describe your studio space, what is it about this space motivates you the most?
I recently moved to new studio space as I’d run out of room in my old space. My new studio is much more spacious, has loads of natural light and has lots of nice shelving to store all our stock. I am lucky to share the space with a children’s book illustrator, Emma Levey. I love that although both our roles are very creative, we have different clients and products. It’s great to bounce ideas of each other and we support each other through the long (but realistic!) hours of running our own businesses.
You can find Sadler Jones stocked in our shop or here:
If you would like to find out more about our 'Meet The Maker' feature, please get in touch!