Meet the Maker: Cath from Sadler Jones


We spoke with the lovely Cath from Sadler Jones for our new regular blog feature 'Meet The Maker' find out more below...

Could you tell us a little about who you are, what you do and where you live?

I’m Cath and I’m the founder of Sadler Jones, a luxury stationery company. We create contemporary greeting cards, stationery, gift wrap, prints and much more! I live in a little seaside town called Penarth and the company is based in Cardiff, Wales.


Describe yourself in 5 words..




Spreadsheet Extraordinaire


Okay I lie… Last Minute Organised!


If you could collaborate with anyone who would that be and why?

Oooh that’s a hard one. I have a thing for trainers and thought it was ammmmaazing when Anna Rifle Bond collaborated with Kedz. So maybe a shoe brand, I’d love to put pattern on a pair of Nikes!

2017-11-07 08.55.17-1.jpg

Where do you get most of your inspiration from?

Anywhere and everywhere! I’m really love home décor and interior design so I find lots of my inspiration in fabric, wallpapers, furniture etc. I’m constantly taking photos of tiles in bars and restaurants and I have been known to sneakily steal a menu or two when the design is on point. I find it hard to switch off from work – so I really am collecting inspiration all the time wherever I am!

2017-11-07 08.48.22-1.jpg

What would you say is your favourite tool to use for producing your work, why, how did you find it, and does it have a story?

I hand draw all my lettering and have a collection of tools to do so… most of my typography is created using a good round tipped paint brush with Windsor & Newton Black Indian Ink. I try to use all sorts of different papers with ink as it reacts differently to every surface and sometimes you’ll find the perfect effect. I also use Tombow brush pens and have always had a love affair with Sharpies!

2017-11-07 08.54.50-1.jpg

How do you achieve a balance between intuition and practicality in your work?

It’s so important to have the right balance while working in this industry, I’ve been lucky enough to work for some great companies in the past so feel like I’ve had this drilled into me. Obviously, you need to be creative to run a business like this but it’s also very important to remain practical, commercial and on top of time management!


Describe your studio space, what is it about this space motivates you the most?

I recently moved to new studio space as I’d run out of room in my old space. My new studio is much more spacious, has loads of natural light and has lots of nice shelving to store all our stock. I am lucky to share the space with a children’s book illustrator, Emma Levey. I love that although both our roles are very creative, we have different clients and products. It’s great to bounce ideas of each other and we support each other through the long (but realistic!) hours of running our own businesses.


You can find Sadler Jones stocked in our shop or here:

Instagram @sadlerjones

Twitter @sadlerjonesco

Facebook @sadlerjonesco 




If you would like to find out more about our 'Meet The Maker' feature, please get in touch! 




New in stock!: MOTHER FEELS

We are SUPER pleased to be stocking Mother Feels here at The Willow Tree!


The lovely creative mind behind the business is Jo, a local mum of two with one on the way! Her designs and patterns each have a truly special and powerful meaning!

 Jo is totally rocking the small business world by selling paper goods inspired by the emotional patterns of motherhood.

product_image (2).jpg

You can find more of Mother Feels products in store! They will also be available on our website very soon!

We absolutely love each pattern! The designs are available on A4 Prints, Post Cards and Greeting Cards!

product_image (1).jpg

Mother feels also donates £1 per postcard set and print sold to Home-Start UK, the leading UK provider of volunteer-based family support.

If you haven't followed Mother Feels on instagram, what are you waiting for?


The Willow Tree Small Business Gift Guide


This festive season we have put together a Small Business Gift Guide with some of our favourite stocking fillers and purchases:



Bert Illustration:

Christmas Pudding Tea Tidy



Raspberry Blossom

Festive Crackers


Christmas Workshops

The holidays are fast approaching, and before you know it Christmas will be here! We have plenty of brand new events to keep you busy until then, including our Modern Calligraphy, Bauble Decorating and Christmas Wreath Making workshops, but to name a few! 

Each event can be booked using the links below, and please feel free to email us at or contact us on Facebook if you have any questions.

Hope to see you there!


Don't forget our special Festive Night on the 25th November, where you can celebrate the Christmas light switch on in store with a 15% off voucher!


Modern Calligraphy - £60

Tuesday 21st November 6-8pm 


Festive Fun Night - Register for your 15% off voucher! 


Paper Wreath Making - £24

Tuesday 28th November 6-8pm 


Bauble Decorating Workshop - £18

Thursday 30th November 6-7:30pm


Pentagon Terrarium Workshop - £29

Thursday 30th November 7:30-8:30pm


Christmas Wreath Making Workshop - £39

Friday 1st December 6-8pm


Sunday 3rd December 10am-12pm


DIY Christmas Crackers - £18

Monday 4th December 6-8pm



Mini Wreath Making Workshop (In aid of CCP) - £25

Tuesday 5th December 6-8pm


Bauble Decorating Workshop - £18

Wednesday 6th December 7:30-8:30pm



Bullet Journalling Workshop - £14

Wednesday 13th December 6-7:30pm 



Christmas Wreath Making Workshop - £39

Friday 15th December 6-8pm 

Christmas Launch Night

We had an absolutely wonderful time at our Christmas Launch Night, and we were overjoyed to see that so many of you were able to come along and make the evening truly special! Several hours of hard work had paid off and the shop was adorned in snowflakes, fairy lights, balloons and baubles to really encompass that Winter Wonderland feeling.

 Amber making final preparations - Photo by Maya Bodzan Photography

Amber making final preparations - Photo by Maya Bodzan Photography

We were honoured to have the Mayor of Cheltenham officially open the event for us and she was absolutely delightful company. We had a raffle to raise money for WellChild, and throughout the night we listened to Christmas classics performed by the talented Chloe Davies as we drunk wine and ate homemade mince pies and brownies.

 The Mayor of Cheltenham cutting the ribbon - Photo by Maya Bodzan Photography

The Mayor of Cheltenham cutting the ribbon - Photo by Maya Bodzan Photography

 Singer Chloe Davies - Photo by Maya Bodzan Photography

Singer Chloe Davies - Photo by Maya Bodzan Photography

We now have a brand new Christmas Range, so please feel free to come into the shop, or you can order from us online.

We have come so far since opening in February this year, and it's all thanks to the ongoing support we receive from all of you. We hope to see you all again soon, and we wish you and your loved ones a very Merry Christmas!

Photos by Maya Bodzan Photography

Christmas is Coming!

It is never too early to start planning for your perfect Christmas, and here at The Willow Tree we have made sure to provide everything to make your holidays all the more special.  We have just released our new Christmas Range and we've included a wonderful variety of greetings cards, tree decorations, wrapping paper and gift bags!

If you'd like to make your Christmas tree truly unique to match your personal style we have a range of decorations to choose from - whether you'd like something bright and colourful like the flamingo baubles, or something more classical like our cracked metallic selection

Bauble Showcase.jpg

We also have a large selection of beautiful greetings cards, including this quaint collection designed by The Hidden Pearl Studio

Cards on string.JPG

We'll be having our Christmas Launch Night on Thursday 2nd November which we are very much looking forward to - there'll be mocktails, live music and a 10% discount on everything purchased that evening. Until then you are more than welcome to purchase our range on our website, and we have a larger selection in store so please come by and say hello!

In Action: Beginners Floristry Workshop

We love flowers, and so does our owner, Amber. She leads so many amazing floristry workshops and she decided to put on the ultimate workshop to get you from buying a bouquet and shoving it in a vase to putting together your own arrangements, buttonholes and posies.

Alongside running a business, Amber has been training to be a florist and just couldn't wait to pass on the knowledge to others

 A wreath example she made out of some truly stunning flowers

A wreath example she made out of some truly stunning flowers

And whilst the lovely Amber would never blow her own trumpet, we really don't mind doing it for her! 

If you fancy having a go at making some lovely flower arrangements, learn how best to care for them and a few top secret floristry tips, you can pop along to our next workshop.

To find out more and purchase tickets, click here.

A Willow Tree Adventure to Autumn Fair

Last week we closed up the shop for a little adventure into Birmingham! We love going to trade shows and getting inspired by the newest makers and designers, and we were especially happy because Christmas was in the air!

We took a vlog of our journey which you can watch here:

We honestly can't wait to unleash Christmas on you all, but for now this little taste will have to suffice!

New In: Georgina Bywater Jewellery

Recently we've been abuzz with excitement for our latest jewellery stockist, Georgina Bywater.


This beautiful bee bracelet is in store now and also comes in a beautiful earring set! Summer might be just about over, but that doesn't mean our love of bees is any less!


Georgina also offers personalised options which you can order in store. We love these initial bracelets and necklaces (maybe because they have our initial on them!)


If you'd like to see these beautiful handmade items in the flesh, pop in and ask to have a look! We promise you won't be disappointed

P.S. make sure you share this post with your other half in time for Christmas!